Sponsors spend money on events with expectations. Those expectations range from the tangible (generated leads), to the intangible (building a positive brand image). There is an underlying commercial objective as businesses look to get in front of their target...
Partially fueled from needed shifts throughout the past couple years of a pandemic, but also out of a growing technology minded fan base, sports and athletic events have accelerated their shift to digital. Some current trends include: Betting – As of...
Event planners have a lot to handle, often with limited resources and a tight timeline. Surveys of event planners have shown that they’re frequently (42% of planners) working 15+ hours per day during the lead up time to an event. Those long hours don’t improve...
