PartnerHQ brings sponsor management, fulfillment, vendor coordination, and communication into one centralized workflow—ensuring every commitment is delivered as promised.
Sponsor Organization
Sponsors are organized using flexible tagging—by level, package, category, or any other desired attribute. This creates a clear structure across all partners, making it easy to manage everything from signage and media assets to hospitality and on-site benefits.
Asset and Deliverable Management
Sponsors submit and manage key assets—logos, creative, and content—directly within the platform. Whether for video, print, or digital placements, everything is centralized, version-controlled, and easy to access for execution teams.
Tag-Based Fulfillment Workflows
Tags automatically trigger the right workflows. Every deliverable is assigned, tracked, and aligned to the correct partner—without manual coordination. Internal fulfillment tasks are autogenerated to advance needed next steps and follow up.
Tasks and Event Details
Sponsors receive tailored tasks and resources covering everything they need to execute successfully. This includes any needed guidance, requests, and schedules—all dynamically updated as event plans evolve.
Vendor Coordination
Vendors are brought into the same system with controlled access to only what they need. From credentialing and background checks to site maps and setup instructions, vendors are fully aligned without adding operational overhead.
Communication and Visibility
Teams, sponsors, and vendors all operate from a shared view of progress. Communication stays tied to tasks and deliverables, ensuring nothing is lost across email threads and everyone knows what’s complete or outstanding.
Outcomes & Value
PartnerHQ transforms sponsorship fulfillment into a repeatable, scalable system. Teams reduce manual coordination, sponsors receive a better, more organized experience, and every deliverable is executed with greater consistency and accuracy.
Organizations leveraging this approach see fewer missed commitments, reduced operational stress, improved sponsor satisfaction, and a stronger foundation for year-over-year event success.
Example Project
Premier PGA TOUR events, such as the Travelers Championship and RBC tournaments, require precise coordination across sponsors, vendors, and internal teams—often spanning multiple days with evolving requirements.
PartnerHQ provides a centralized portal to manage sponsorship deliverables end-to-end. Sponsors access a single system to submit assets, complete requirements, and stay aligned on commitments—from signage and media placements to PRO-AM participation and hospitality access.
Event teams maintain full visibility into progress across all sponsors, while vendors are seamlessly integrated for credentialing, logistics, and on-site execution—each with access to only the resources they need.
Dynamic event details, such as daily hospitality changes, credential distribution, and location-based logistics, are managed in real time—ensuring accurate execution across every day of the tournament.
The result is a more organized, transparent, and repeatable approach to sponsor management—delivering a better experience for sponsors while enabling teams to execute with confidence at scale.
“Utilizing PartnerHQ to execute sponsorship deliverables and vendor management for the Travelers Championship has helped both our sponsorship and operations teams streamline communication, share tournament information and meet deadlines throughout the year. We recommend PartnerHQ to anyone looking to provide a better experience for their sponsors and for those responsible for making sure everything is executed accurately and on time.”
– Kendall, Director of Client Relations, Travelers Championship